Digital influencers have become incredibly powerful in their niche and command not only their audience’s attention but also their trust. It has become vital to engage with industry influencers as a critical part of an effective marketing strategy. UNICEF is uniquely positioned to partner with digital influencers on a global scale to achieve results for children.
Learning objectives
By the end of this course, you will learn:
- How to identify and work with influencers
- How to mitigate potential risk of working with influencers
- How to track and report the results
- Best practices of working with influencers
Audience
The webinar is targeted towards UNICEF communications colleagues in the Regional and Country Offices.
Length
The webinar is approximately 60 minute.
Methodology
This learning package is composed of a recorded webinar.
Structure
This learning package follows below agenda:
- Digital Influencer Guidelines walk-through + global case studies
- Global Digital Influencer Dashboard
- Q&A
Contact details
Tomiko Karino: tkarino@unicef.org