About this course

© UNICEF/UNI114991/Holt

 

In this short course, you'll gain an introductory understanding of the imagery policies (both photo and video) relevant to UNICEF's work in advocacy, communication and fundraising. 

Learn more about producing and using powerful imagery, applying a safeguarding risk-informed approach, and adhering to the imagery brand while avoiding representational pitfalls.

The stories we as UNICEF tell, and how they are received, are critical to the success of UNICEF’s communication, advocacy, brand and fundraising efforts. UNICEF’s imagery guidelines are based on the Convention of the Rights of the Child in support of UNICEF’s CRITAS values - care, respect, integrity, trust, accountability and sustainability. 

 

 Learning objectives

As a learner, you will be introduced to UNICEF’s eight ethical steps to taking and using imagery (both photo and video) for advocacy, communication and fundraising purposes across the UNICEF content ecosystem.  

By the end of this course, you will be able to:  

  • Understand the relevance to your work of UNICEF's 8 Steps to ethical imagery which is a summary of UNICEF’s imagery (photo + video) guidelines 

  • Adhere to UNICEF’s brand in respect of imagery 

  • Know where to go if you have queries related to specific case uses of imagery 

Audience

All UNICEF and National Committee personnel. 

 Methodology

This short course is comprised of an introduction, eight short self-paced modules, and a summary.  Each module introduces one of the 8 Steps to Ethical Imagery, walking the learner through the main concepts of each module, facilitating understanding of UNICEF’s imagery guidelines through engagement with scenarios, critical reflection and knowledge tests.   

 Structure

  • Introduction 
  • Step 1 – Respect real situation 
  • Step 2 – Intention & context 
  • Step 3 – Edits & facts 
  • Step 4 – No content manipulation 
  • Step 5 – Informed consent 
  • Step 6 – Protect children at risk 
  • Step 7 – Avoid stereotypes 
  • Step 8 – An empathy check, and question to ask 
  • Summary 

 

 Length

Depending on your prior knowledge, it should take you about 45-60 minutes to complete this introductory course.  

 Contact details

Content issues and questions:  photo@unicef.org 

Course and learner management: photo@unicef.org 

Topic: Communication and Advocacy, Communication and Advocacy - Brand, Communication and Advocacy - Multimedia content, Governance, Ethics and Compliance, Governance, Ethics and Compliance - Ethics
Format: Online courses, Online courses - Short e-course
Provider: UNICEF
Language: English

Dates

Start date: 12/07/24