Facebook Live is an increasingly popular format that brand and news organizations are embedding into their social media content strategies. The Digital Strategy Section in DOC organized the webinar to provide tips and tricks to maximize Facebook Live events hosted by ROCOs. The subject matter experts from UNICEF NYHQ and UNICEF Bangladesh shared what has worked for their channels.
Learning objectives
At the end of this course, you will learn:
- Why Facebook Live is becoming more popular
- FB Live can show the impact of your work in real-time
- Dos and Donts for an increased the impact.
Audience
Webinar covers an increasingly popular format of Facebook, and is recommended for all communications staff at CO, RO and HQ levels, who are responsible for the creation, dissemination, and/or analysis of content for the official UNICEF Facebook accounts.
Length
The webinar is approximately 60 minutes.
Methodology
This learning package is composed of recorded webinar.
Structure
This learning package is composed of presentations by three subject matter experts:
- Kavervir Sidhu, Digital Content Strategist, DOC NYHQ
- Sadia Rita, Social Media Consultant, UNICEF Bangladesh
Contact details
Nicholas Ledner: nledner@unicef.org