Cover image: © UNICEF/GHAA2015-01436/Quarmyne 

Structure

Module 1 comprises an introductory chapter to maximising growth in PSFR as well as nine thematic chapters:

1)      Pledge
2)      Corporate Fundraising
3)      Major Donors
4)      Foundations
5)      Legacies
6)      Investment in Fundraising Growth
7)      Communication & Marketing
8)      Fundraising for Emergencies
9)      Digital Fundraising [coming soon]

Target Audience and Recommended Participation

This online orientation mainly targets UNICEF staff new to PSFR and partnerships in UNICEF, particularly in Country Offices (COs) [1] with already established structured engagement in PSFR. Any other staff, as well as colleagues from National Committees, who are interested to learn more about PSFR and partnerships, may also use this orientation.

Module 1 is accessible to UNICEF and NatCom staff.

Participation is on a voluntary basis. Participants may choose to complete individual modules and chapters according to interest, preference and available time. It is also possible to start a chapter or quiz and complete it at a later time.

[1] Argentina, Brazil, Bulgaria, Chile, China, Colombia, Croatia, Ecuador, Gulf Area, India, Indonesia, Malaysia, Mexico, Peru, Philippines, Romania, Serbia, Singapore, South Africa, Thailand, Uruguay, Venezuela

It is recommended to begin the online orientation with the Overview Module “PFP Online Orientation Strategic Context”. Within Module 1, it is recommended to complete the introductory overview chapter before continuing with the remaining chapters. Review the presentation of each chapter first. Videos on good practices in fundraising may be viewed in addition to gain specialized knowledge of each fundraising channel.

Staff new to UNICEF, particularly in National Committees, may also review the “Getting to know UNICEF” online orientation course for National Committee staff.

Contact details

For any questions please kindly contact:

For UNICEF Country Offices: 

Juliette Haenni, Policy Specialist, Country Office Development and Support, Private Fundraising and Partnerships Division. Phone: +41 22 909 5284. Email: jhaenni@unicef.org

For UNICEF National Committees: 

Isobel Rivera, Market Development Specialist, Market Development, Private Fundraising and Partnerships Division. Phone: +41 22 909 5293. Email: irivera@unicef.org