Digital analytics is becoming an increasingly important and integral part of our communication strategy. The new UNICEF Global Communication and Advocacy Strategic Framework identifies digital intelligence as a vital means for us to make informed decisions for our advocacy campaigns. During the webinar, Digital Intelligence Lead at NYHQ and the external vendor that provides technical support for UNICEF Google Analytics accounts will present how to set up goals, to monitor specific KPIs and campaign tracking, and to analyze basic audience, acquisition channels, and behavior reports.
Learning objectives
By the end of this course, you will learn:
- The importance of digital analytics to UNICEF
- How you could achieve the organizational goals
- Have a better understanding of your digital audience and their behavior
- How to use digital analytics tools for faster and actionable insights
Audience
The webinar is targeted towards communications colleagues that are managing UNICEF digital channels.
Length
The webinar is approximately 60 minute.
Methodology
This learning package is composed of a recorded webinar.
Structure
This learning package follows below agenda:
- The importance of digital analytics to UNICEF
- How Google Analytics will help you achieve the organizational goals
- How to use Google Analytics
- Q&A
Contact details
Tomiko Karino: tkarino@unicef.org