In an increasingly saturated news market, media moments often do not last more than 48 hours. Communicating in support of fundraising, especially around emergencies, calls for information that matters and content that works, that can be easily packaged for use immediately by news-rooms, disseminated on social media and shared with partners.
This course is a basic introduction to digital and social media engagement around emergencies, specifically supporting communication around emergency fundraising, using the appropriate digital media and social media platforms.
Learning objectives
- Identify how to use digital and social media in emergency communications to increase awareness and support for children's rights and immediate needs.
- Define how to source and customize relevant information in support of emergency communications.
- Identify ways to strengthen relationships with media practitioners, influencers and others.
- Define how to evaluate impact of your communications engagement around emergencies.
Audience
This programme is designed for UNICEF staff who are interested to learn more about digital communications for emergencies.
Structure
- MODULE 1: Why communication focuses on emergencies?
- MODULE 2: How digital media leverage on emergencies?
- MODULE 3: How to use digital tools during emergencies?
- MODULE 4: How to monitor and evaluate impact of communication around emergencies?
- ASSESSMENT
If you complete the "Final quiz" (at the end of the course, in the section "Assessment") with a success rate of 80%, you will earn a Certificate and an Open Badge.
Length
The amount of time to complete this course is estimated to approximately 1 hour.
Contact details
- For content queries, please contact Tomiko Karino (tkarino@unicef.org)
Acknowledgement of contribution to the content of this course:
- Sasha Surandran, Communications Specialist, UNICEF