UNICEF HQ has facilitated global Twitter Ads access to Country and Regional Offices, eliminating the need for credit cards while managed from Regional Offices. Learn about the global credit line solution and best practices to add to UNICEF’s marketing toolset.
Learning objectives
By the end of this course, you will learn:
- Recap of specific questions on Facebook and Instagram ads
- Steps to get started on advertising on Twitter
- Ad campaign structure and understanding metrics
- Advertising basics with different goals, formats and targets to consider
- How the new RO/CO invoicing works specific to Twitter Ads
- Resources provided and general questions answered
Audience
The webinar is targeted towards UNICEF communications colleagues that manage Twitter accounts for UNICEF Regional Offices.
Length
The webinar is approximately 60 minute.
Methodology
This learning package is composed of a recorded webinar.
Structure
This learning package follows below agenda:
- Survey Results
- Reminders on Facebook/Instagram
- Twitter Ads Overview
- Twitter Ads Best Practices
- Twitter Ads Invoicing
- Next steps
Contact details
Mauricio Aguayo, Digital Engagement & Marketing Strategist, DOC (maguayo@unicef.org)
Asami Nei Hakim, Digital Marketing Specialist, DOC (anei@unicef.org)