Visual content on social media - especially video - is becoming increasingly popular and impactful. This webinar illustrates best practice for video on Instagram, including Instagram TV and feed video, as well as Instagram Stories.
Learning objectives
By the end of this course, you will learn:
- Create optimized video for Instagram TV and “moment” feed posts
- Create Instagram Stories
- Understand the different technical specs for each video type (IG TV, feed and Stories)
- Monitor and report back on metrics
Audience
The webinar is recommended for all communications staff at CO, RO and HQ levels, who are responsible for the creation, dissemination, and/or analysis of content for the official UNICEF Instagram accounts.
Length
The webinar is approximately 45 minutes + up to 15 minutes Q&A.
Methodology
This learning package is composed of a recorded webinar.
Structure
This learning package is composed of presentations by two subject matter experts:
- Amy Christian, Social Media Video Strategist, NYHQ
- Jane Whitehead, Multimedia Video Editor, NYHQ
Contact details
Amy Christian, Social Media Video Strategist, NYHQ (achristian@unicef.org)
Jane Whitehead, Multimedia Video Editor, NYHQ (jwhitehead@unicef.org)