UNICEF’s brand is globally recognizable and helps us win trust.  Because of its status and recognition, it is heavily abused, especially online.  That's why Digital Governance and Platform team in DOC conducted a webinar on the importance of our brand and how to protect it.  During the webinar, the subject matter expert covered the common forms of brand abuse, what we are doing to curve the abuse and what each of us can do to protect our brand online

Agenda

  1. The current scale of digital brand abuse and the implications for our brand
  2. How to recognize brand abuse – types and examples
  3. How DOC is tackling this
  4. What to do when you see an abuse
  5. The importance of Brand guidelines and digital governance and how it’s all related

Audience

The webinar is recommended for all UNICEF staff members.

Length

The webinar is approximately 60 minutes

Methodology

This learning package is composed of a recorded webinar.

 Structure

This learning package is composed of presentation by a subject matter expert:

  • Alona Volinsky, Digital Communication Officer (Digital governance and brand protection)

 Contact details

Tomiko Karino (tkarino@unicef.org)