Cover image: © UNICEF/UNI362160/Desjardins
Communication is central to effective advocacy to reach, inform and persuade external audiences, from policymakers to communities. Once you have a clear advocacy strategy with well-defined advocacy goals and objectives and after you have defined your main stakeholders, you should develop core advocacy messages to communicate about your issue, its solutions and who you are. Nutrition cluster advocacy messages should clearly summarise the cluster’s position and the change that it is seeking to achieve.
Learning objectives
By the end of this module, you will be able to:
- Explain the characteristics of a core advocacy message
- Understand how to formulate an advocacy message
- Use evidence to construct impactful messages
- Learn about different communications channels and how to use press releases, social media, blogs and other channels for advocacy
Audience
This module is an introductory-level course aimed at anyone who is interested in developing skills and knowledge in nutrition cluster coordination in humanitarian contexts, and who needs to engage with humanitarian architecture on this topic. It is part of the recommended learning path for sub-national nutrition cluster coordinators aiming to progress to national-level roles.
Length
It should take you about 25 minutes to complete this self-paced course.
Methodology
This course is composed of a single short self-paced animated module, including various examples and activities.
Structure
Introduction
Lesson 1: How to develop advocacy messages
8 mins
Lesson 2: The use of evidence
8 mins
Lesson 3: How to get the message out
8 mins
Summary
Contact details
For technical issues, you can contact https://www.nutritioncluster.net/Ask_question