Photo © UNICEF/UN0296663/Keīta


Course Overview

Markets play a critical role in ensuring that children, their families and communities have access to the essential products and services they need. Healthy markets are markets where buyers have access to adequate supply of affordable and fit-for-purpose quality products and services which are provided by suppliers who operate within a sustainable, competitive market.

Unfortunately, markets for essential products and services in countries where UNICEF operates are not always healthy. This means products may not be reaching children and their families.

When markets are not healthy, UNICEF’s market shaping approach enables a diagnosis of the root causes of market shortcomings and identification of the types of interventions that can improve market health – and ultimately access. 


Course Objectives

On completion of this course, you will be able to:

    • describe what market shaping is
    • identify the steps of the UNICEF market shaping approach
    • recognize the role that Country Offices have in shaping local markets to increase equitable access to products and services
    • describe how market health can be assessed
    • identify tools to assess root causes of market shortcomings
    • identify the market shaping actions/approaches that Country Offices can take to improve access to products and services.


Structure

The course is made up of five modules, for approximately 1.5 hour of total learning time. 


Contact details

For further information please contact the UNICEF Markets, Supply Financing Centre at: market.influencing@unicef.org

For AGORA technical issues and support: UNICEF staff to report an IT issue through the Service Gateway portal.


Last update of course: July 2022