The module is designed to improve your skills in creating content for the web that meets today's Search Engine Optimization standards.
Learning objectives
At the end of this course, you will be able to:
- Articulate the role of SEO in developing content for your website;
- Research and define the keywords that you want your pages to rank for;
- Optimize content to achieve a higher web page ranking.
Audience
This course is suitable for individuals working in the fields of communications, digital content production, digital marketing, web development and/or web designs.
Length
It should take you about 45 minutes to complete this self-paced course.
Methodology
This short course is composed of one module.
Structure
This course is composed of seven sections:
- Introduction
- What is SEO?
- Keyword research
- Crucial elements for improving SEO
- Common SEO mistakes to avoid
- Recap
- Wrap-up
Subject matter experts
The content of this course was developed with the expertise of:
- Kristine Elizabeth Lougas - Digital Communication Specialist, UNICEF
- Benjamin Johnson - Director, Benjamin C Johnson Limited
Contact details
Tomiko Karino
tkarino@unicef.org