Cover image: © UNICEF/AFGA2004-00039/Slezic

This module explores UNICEF’s approach to advocacy and describes what is advocacy, how to build capacity to advocate and how to develop advocacy strategies.

Learning objectives

At the end of this course, you will be able to:

  • Highlight the importance of advocacy to achieve results.
  • Familiarize yourself with the ways UNICEF conducts advocacy successfully
  • Explain the foundational principles, as well as the key components of developing advocacy strategies.


This course is suitable to new staff of any level of seniority, of technical or non-technical background, who want to learn the basics about the subject.


It should take you about 30 minutes to complete this self-paced course. 


This short course is composed of five animated modules, including various examples and activities. 


This course is composed of five sections:

2.What is Advocacy?
3.Why Advocacy?
4.How to Advocate?
5.Wrapping up (including short assessment)

Contact details

Maria Clara Osorio, Programme Assistant