Facebook Ads have proven to be a powerful form of engaging targeted audiences on the world’s largest social media platform. During the COVID-19 crisis, UNICEF is continuing to reach communities around the world with critical virus prevention, hygiene, and educational messaging. But how do you best harness the Ads platform?  How do you meet your campaign objectives? What are examples of ways to use the Ads platform that you haven’t seen? 

During the webinar, we’ll walk through the Ads creation process, including tips and best practices for your regions. The presentation will also share insights and perspectives on current COVID-19 ad campaigns, including learnings.

Agenda

Facebook joins us for this hands-on, practical webinar where we’ll go over:

  • Choosing the right Objective for your ad campaign
  • Ad Placements for optimal performance
  • Budgeting structure for your campaigns
  • Ad formats for your Objectives
  • Measurement of your KPIs
  • Ad Credit Activation and Invoicing
  • Q & A

Audience

The webinar is recommended for UNICEF staff members who have little experience with Facebook Advertising and are looking for basic best practices to ensure you can effectively reach your goals. You should already manage a UNICEF Facebook Page and have access to Business Manager.

Length

The webinar is approximately 60 minutes

Methodology

This learning package is composed of a recorded webinar.

 Structure

This learning package is composed of presentation by subject matter experts:

  • Karel Platteau, Facebook (For May 12 presentation)
  • Ben O'Sullivan, Facebook (For May 14 presentation)

 Contact details

Mauricio Aguayo (maguayo@unicef.org)