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Learning objectives

At the end of this course, participants will be able to:
  • Define the 8 key principles to consider when designing recognition partnerships
  • Determine recognition entitlements for non-financial and financial contributions from partners using the financial tiering ladder
  • Identify the process and weighting factors for mapping existing partnerships
  • Cite good practices from existing communication for partnerships

Audience

Corporate fundraisers and communication staff supporting partnerships.

Tier 1 (require immediate attention given their critical role in engaging the Private Sector)

New and current staff at National Committees, PSFR countries and Regional support centres: staff working on communication, communication for partnerships and partnerships. This audience may or may not be familiar with the internal guidelines and tools for effectively communicating UNICEF partnerships. They require an introduction or a re-introduction to the guidelines, inspiration from recent examples and case studies from their peer practitioners, concrete examples relevant to their market / country etc. They also need to be connected to the wider group communication for partnership practitioners within UNICEF’s family of National Committees and PSFR Country Offices.

Tier 2 (require additional training and support to increase their capabilities)

Current staff at National Committees, country offices and Regional support centres: corporate fundraisers and resource mobilization officers who work at the regional and country level. Depending on the country programme and the capacity of the office, this audience could be providing support in the area of communication for partnerships (e.g. UNICEF Ukraine). This audience requires an introduction or re-introduction to the tools and guidance for effectively communicating UNICEF partnerships.

 Structure

    • Module 1: Recognition Guidance for corporate partnerships: How to acknowledge corporate partners through communication and visibility activities
    • Final quiz

Length

The amount of time to complete this course is estimated to approximately 90 min.

Contact details