Google Tag Manager Training

Learn how to use Google Tag Manager to effortlessly implement marketing/analytics tags, track website behavior, ensure data collection quality and consistency in order to measure your digital marketing campaigns more effectively.

 Learning objectives

At the end of this training, the participants will be able to:

• Understand the fundamentals of GTM (Google Tag Manager) in a GTM 101 overview and familiarize themselves with the GTM Interface
• Navigate and utilize GTM Workspaces effectively. Manage user permissions within the Admin Section of GTM
• Utilize Preview and Submit functionalities for effective testing and deployment. Define and apply Tags, Triggers, and Variables according to specific tracking requirements 
• Implement Facebook Tags, including pixel setup, testing, and utilizing GTM for testing purposes
• Conducting comprehensive testing of Facebook tags and events, ensuring accurate tracking
• Utilize DataLayer Variables, Lookup Table, and Regex Table for advanced tracking configurations
• Comprehend the structure and functionality of DataLayer and JavaScript Objects for enhanced tracking capabilities
• Introduction to server-side GTM setup, including configuration tags, client entities, custom variables, and triggers
• Testing and implementing Facebook Conversion API hits on the server-side.
  

Audience

This course is targeted to any UNICEF staff interested in knowing more about the digital fundraising unit's activities at UNICEF.

 Structure

The course consists of three modules: Basic Level Training, Intermediate Level Training, and Advanced Level Training. Additionally, there will be a test at the end of each module and one live Q&A session for all.

 Length

The amount of time to complete this course is estimated to be approximately 6 hours. 

 Contact details