Cover image: © UNICEF/UNI183776/Karki

THIS COURSE IS OUTDATED AND IT HAS BEEN ARCHIVED. 
IT SHOULD ONLY BE ACCESSED FOR REFERENCE

To ensure optimal use of the AGORA platform and maximize the benefits of this self-learning experience please:

- proactively seek relevant content and carefully read instructions
- ensure a fast internet connection to avoid delay in opening learning materials
- use the back button function if not automatically redirected to the next page
- remember the light green bar at the top of each page, which provides an indication on your current location and how to go back to previous pages, e.g. after completion of a quiz

Structure

The orientation comprises the following three learning modules (follow each link to enrol in the module of interest to you):

Module 1: Maximising Growth in Private Sector Fundraising

Focuses on how to maximise growth in PSFR through the five core fundraising channels (Pledge, Corporate, Legacies, Major Donors, Foundations), as well as through Digital media and Emergency fundraising, Communication and Marketing and optimal investments. The Module also includes the Top10 good practices for each fundraising channel.

Module 2: Engagement with Business 

Provides an overview of UNICEF’s approach to engaging with business, including advancing the child rights agenda and mobilising resources. It also includes due diligence and legal considerations for setting up corporate partnerships.

Module 3: Management of Private Sector Fundraising in a Country Office
[only targeted to UNICEF staff]

Provides an overview of how to manage PSFR in a UNICEF country office, with the main focus on financial management, including monitoring and reporting on fundraising performance.

Target Audience and Recommended Participation

This online orientation mainly targets UNICEF staff new to PSFR and Partnerships in UNICEF, particularly in Country Offices (COs) [1] with already established structured engagement in PSFR. Any other staff, as well as colleagues from National Committees, who are interested to learn more about PSFR and partnerships, may also use this orientation.

[1] Argentina, Brazil, Bulgaria, Chile, China, Colombia, Croatia, Ecuador, Gulf Area, India, Indonesia, Malaysia, Mexico, Peru, Philippines, Romania, Serbia, Singapore, South Africa, Thailand, Uruguay, Venezuela

All modules are accessible to UNICEF and NatCom staff, except Module 3, which is specifically targeted to UNICEF staff.

Participation is on a voluntary basis. Participants may choose to complete individual modules and chapters according to interest, preference and available time. It is also possible to start a chapter or quiz and complete it at a later time.

Staff new to UNICEF, particularly in National Committees, may also review the “Getting to know UNICEF” online orientation course for National Committee staff.

Contact details

For any questions please kindly contact: 

For UNICEF Country Offices: 

Juliette Haenni, Policy Specialist, Country Office Development and Support, Private Fundraising and Partnerships Division. Phone: +41 22 909 5284. Email: jhaenni@unicef.org

For UNICEF National Committees: 

 Isobel Rivera, Market Development Specialist, Market Development, Private Fundraising and Partnerships Division. Phone: +41 22 909 5293. Email: irivera@unicef.org